William Richard Green

William Richard Green left Central Saint Martins in 2009 with a degree. He trained on Savile Row and at David David. These two utterly opposite experiences gave him knowledge on quality craftsmanship and cut but also on the fun nature of a graphics-based street wear label. 

'IDEAL CLIENT: “A really rich chav who likes to dress like a clown.”

TRADEMARK PIECE: “A variation on a boiler suit I guess.”' - British Fashion Council.

It works in Green's favour that we in the UK have a lot of support for young designers and has led British menswear being a lot more diverse than anywhere else in the world; I think bringing together the playfulness of graphics in street wear and the more lux feel of structure and cut is important for any man who wouldn't feel quite at home in a suit, bow tie and brief case all day, but similarly if they wouldn't feel themselves plastering OBEY all over themselves. Green is fun, he doesn't take himself too seriously but you know he's great at what he does, and that really reflects in his garments.

S/S 13

S/S 13

S/S 13